Vice President, Measurement Greater New York City, NY Area

The Company is seeking a Vice President of Measurement to establish and lead its measurement function, setting standards and scalable frameworks for evaluating media and marketing effectiveness. The role will define measurement strategy, advise clients on approaches such as attribution, marketing mix modeling, incrementality, and experimentation, and translate complex analyses into actionable insights. Responsibilities include leading and developing the analytics team, ensuring the quality of its work, and managing relationships with measurement vendors and data partners. The VP will collaborate across planning, media, client, and technical teams to embed measurement practices, support business growth, and advance measurement tools and thought leadership. Candidates should have at least 10 years of marketing measurement experience with increasing leadership responsibility, along with deep knowledge of attribution, marketing mix modeling, incrementality testing, and causal inference. Hands-on familiarity with statistical analysis and experimentation tools, plus experience evaluating vendors and measurement programs, is required. Strong understanding of data governance, privacy, and secure data environments is important, as are advanced Excel and PowerPoint skills and knowledge of traditional and digital media data sources. The ideal candidate can communicate complex findings clearly, work effectively with incomplete data, and build systems while teaching and supporting others.

Hiring Company

AMS