Vice President, Paid Social Greater New York City, NY Area

The Company is seeking a VP, Paid Social to join their dynamic team. The successful candidate will be responsible for the strategic leadership, growth, and management of a portfolio of key clients, with a focus on paid social initiatives. This role requires a seasoned professional with a strong agency background, at least 10 years' experience in digital media, paid social, and/or marketing, and a proven track record in developing and executing paid social strategies. The VP will be a senior client partner, providing strategic and tactical leadership, and guiding teams to deliver innovative, data-driven solutions that align with client business and marketing objectives. Key responsibilities for the VP, Paid Social include maintaining oversight of workflow, developing comprehensive paid social strategies, analyzing campaign performance, and translating data into actionable insights. The role also involves fostering senior-level client relationships, serving as a subject matter expert on paid social, and championing the strategic vision for leveraging AI-driven targeting and automation. The ideal candidate will have strong analytical skills, business acumen, and the ability to think strategically and creatively. They should be adept at building and leading high-performing teams, with a focus on talent development and retention. The VP will be expected to be a trusted advisor, advocate for the value of paid social, and stay abreast of industry trends and emerging opportunities in the digital media ecosystem.

Hiring Company

Publicis Groupe