Chief Marketing Officer (CMO), Healthcare Startup

The Company is seeking a Chief Marketing Officer (CMO) to play a pivotal role in the early-stage development of an online health clinic focused on cardio-metabolic health. The successful candidate will be responsible for co-creating the company's vision, product, and go-to-market strategy, with a strong emphasis on defining brand positioning, communication strategy, and market narrative. This is a hands-on role that requires the CMO to design and execute a full-funnel marketing strategy, build and optimize acquisition funnels, and develop marketing automation processes to support patient education and engagement. The ideal candidate will have a strong background in performance marketing, be data-driven, and have the ability to turn complex health topics into clear and engaging communication. Experience in a highly regulated, high-impact healthcare environment is essential, and a deep understanding of cardio-metabolic health and the Polish healthcare ecosystem is a significant advantage. Applicants for the CMO position at the company should have at least 8 years of marketing experience, with a minimum of 3 years in a senior leadership role, and a proven track record of building and scaling growth in a startup. The role demands a leader who can operate with high ownership, is comfortable with ambiguity, and is ready to build from scratch in a regulated environment. Strong skills in content and messaging, as well as the ability to work with medical, product, sales, and operations teams to align marketing with patient experience, are crucial. The CMO will also be responsible for recruiting and leading a high-performing marketing team, managing external partners, and ensuring all marketing activities comply with healthcare advertising and data protection standards. Fluency in Polish and English is required, and experience in healthtech, wellness, or digital health, as well as knowledge of modern MarTech stacks, is highly desirable.