Vice President, Direct Marketing & Peer-to-Peer Fundraising Greater Washington D.C. Area

The Company is seeking a Vice President for Direct Marketing and Peer-to-Peer Fundraising to lead the strategy and performance of its fundraising programs. The successful candidate will be responsible for growing the organization's individual donor base through multi-channel direct marketing and building scalable peer-to-peer and grassroots giving programs. This role requires a bold thinker and a smart collaborator with a proven track record in nonprofit development, particularly in direct marketing and peer-to-peer fundraising. The Vice President will oversee the direct response strategy, set annual revenue goals, and ensure rigorous performance analysis to inform and optimize fundraising efforts. They will also be tasked with designing and growing peer-to-peer fundraising programs, setting and tracking goals, and converting participants into ongoing supporters. Applicants must have at least 8 years' of nonprofit development experience, with a focus on chapter-based or peer-to-peer fundraising models, and a minimum of 3 years' of experience in staff management. The role demands an individual with an athlete's mindset, a coach's ability to motivate, and strong relationship-building skills. Experience with CRM systems, preferably Salesforce, and peer-to-peer fundraising platforms is essential. The ideal candidate will have a Bachelor's degree in a related field, be familiar with the military and veteran-connected community, and have a background in a high-growth, performance-driven culture. The position requires the ability to travel and work flexible hours, including nights, weekends, and holidays, to fulfill the organization's mission of supporting military families.

Hiring Company

Blue Star Families