Head of Local Marketing & Partnerships

The Company is seeking a Head of Local Marketing & Partnerships to build and lead local marketing across multiple markets. The role involves developing market-specific strategies and budgets, sourcing and closing partnerships through direct outreach, and creating campaigns that support bookings and owner leads. Responsibilities also include managing branded merchandise, print materials, vendors, and local launches; strengthening local reputation; and creating playbooks and tools that help area managers execute consistently. Candidates should have at least three years of experience in local, regional, or field marketing, partnerships, or business development for a multi-location consumer brand. They should bring a record of securing partnerships through cold outreach, experience managing budgets across multiple markets, and hands-on knowledge of merchandise, print, and fulfillment. Strong organization, follow-up, communication, and CRM skills are essential, along with working knowledge of local listings, local SEO, email tools, spreadsheets, and AI research tools. Familiarity with U.S. tourism markets, new-market launches, events, or hospitality operations is an advantage.