Vice President of Marketing Remote (anywhere in Canada)

The Company is seeking a Vice President of Marketing to build and scale a measurable, data-driven marketing organization that supports revenue growth and business objectives. The role leads marketing and sales development, setting go-to-market strategy, demand generation, account-based marketing, and pipeline growth. Responsibilities include overseeing digital marketing, search visibility, AI-enabled marketing, brand, content, events, customer advocacy, and marketing technology. The VP will establish analytics and attribution, manage budgets and performance reporting, and collaborate with executive leadership and cross-functional teams to guide investment and improve results. Candidates should have a bachelor’s degree in marketing, business, or a related field; an MBA is an asset. They should bring at least 10 years of B2B marketing experience, including five or more years in senior marketing leadership at a B2B software company, with demonstrated success building demand engines and growing pipeline and revenue efficiently. Required expertise includes digital marketing, SEO and AI search strategies, marketing analytics and attribution, marketing automation platforms, and leading sales development teams and account-based programs. Experience in private equity-backed businesses, board-level reporting, and managing multidisciplinary teams is important; retail industry knowledge is preferred.

Hiring Company

StoreForce