Head of CRO Remote (anywhere in Netherlands)

The Company is seeking a hands-on Head of CRO to lead conversion optimization across its digital customer journeys. The role owns the testing strategy and backlog, develops and tests acquisition funnels, landing pages, on-site offers, and post-purchase upsells, and coordinates briefs, quality assurance, launches, and analysis. The successful candidate will use test results to improve conversion rate, average order value, and revenue per visitor, while monitoring for performance drops and acting on them promptly. Responsibilities also include managing an external optimization agency, reporting key metrics, and leading regular testing reviews. Candidates should have at least 3–4 years of experience running conversion optimization programs for direct-to-consumer brands using Shopify, with measurable results supported by data. Hands-on experience with experimentation tools, analytics, funnel testing, and post-purchase offers is required, along with the ability to brief designers and developers and manage agency work. Applicants should be skilled in hypothesis development, test sizing, quality assurance, and interpreting results using agreed significance criteria. Fluent English and a data-driven, proactive approach are essential; subscription or pet-sector experience is an advantage.

Hiring Company

Kittyspout