Head of Growth Marketing Remote (anywhere in South Africa)

The Company is seeking a Growth Marketing Lead to take on a pivotal role in driving customer acquisition, retention, and re-engagement in a profitable manner. The successful candidate will be responsible for the entire growth marketing strategy, with a focus on paid user acquisition across various digital platforms. This includes owning the paid UA budget, CAC, and payback, as well as building and running CRM and lifecycle marketing programs. The role demands a hands-on approach, from setting the growth strategy to launching and iterating on campaigns based on data analysis. The ideal candidate will have a proven track record in growth or performance marketing, particularly in the gaming, e-commerce, or consumer app sectors, and must be adept at both strategic planning and tactical execution. Applicants for the Growth Marketing Lead position at the company should have a minimum of 6 years' experience in a similar role, with a strong emphasis on paid UA and CRM. The role requires a leader with a deep understanding of digital marketing channels, including Meta, Google, TikTok, Snapchat, and app networks. The candidate must be adept at building and managing a team, and be capable of working in a fast-paced, remote, growth-stage environment. Key skills include analytical rigor, proficiency in MMPs and analytics tools, and the ability to make data-driven decisions. Creative judgment and a proactive approach to testing and optimization are also essential. Preferred qualifications include experience in D2C strategy at a gaming publisher and a background in emerging markets, particularly in Africa and the Middle East.

Hiring Company

Carry1st