Chief Revenue Officer (CRO) Greater Jacksonville, FL Area

The Company is seeking a Chief Revenue Officer to lead revenue strategy and commercial performance across direct-to-consumer, business, wholesale, institutional, event, and emerging channels. The role will build a scalable, profitable growth engine by overseeing customer acquisition and retention, performance marketing, e-commerce conversion, merchandising, pricing, and demand forecasting. The CRO will partner with operations, finance, and product teams to align forecasts with inventory, sourcing, cash flow, and margin plans. Responsibilities also include developing new revenue channels, building and leading a high-performing team, and establishing clear goals and operating rhythms. Success will be measured through sustainable revenue growth, profitability, customer economics, forecast accuracy, inventory performance, conversion, and retention. Candidates should have at least 10 years of commercial, revenue, growth, or e-commerce leadership experience, ideally with a direct-to-consumer physical-goods business, and experience scaling a consumer brand through significant growth. They must have owned revenue and commercial P&L results and demonstrated profitable growth. Strong expertise in e-commerce, acquisition and retention, performance marketing, pricing, merchandising, forecasting, and metrics such as customer acquisition cost, lifetime value, contribution margin, and conversion is required. Experience expanding revenue through business, wholesale, government, or institutional channels and building effective teams is also important. The ideal candidate brings sound judgment, analytical rigor, emotional stability, and the confidence to challenge assumptions using data.

Hiring Company

GORUCK