Head of Marketing Analytics

The Company is seeking a Head of Marketing Analytics to lead and develop its analytics function and support strategic decisions across customer acquisition, engagement, and growth. Responsibilities include setting the function’s vision and strategy, coaching and developing analysts, and partnering with senior stakeholders across marketing, growth, and product. The role will establish measurement frameworks, improve attribution and marketing effectiveness, and guide investment decisions. The successful candidate will turn business questions into actionable recommendations and advance analytics processes and capabilities. Candidates should bring strong commercial experience in marketing, growth, customer analytics, or a related field, with deep knowledge of marketing measurement, performance analysis, attribution, and customer growth metrics. Experience leading analytics teams and building or transforming analytics functions is required. Expertise in mobile app analytics, acquisition measurement, retention, and customer lifetime value is important, along with the ability to influence senior stakeholders and explain complex concepts clearly. Familiarity with multi-touch attribution, marketing mix modelling, CRM analytics, or customer value frameworks is advantageous; experience in fast-paced digital or financial services environments is beneficial.