Vice President, Market Expansion & Patient Engagement

The Company is seeking a Vice President of Market Expansion & Patient Engagement to lead new-market launches and strategies that connect attributed members with care. The role owns the launch process from payer contract execution through go-live and early performance, translating contract requirements into workflows, readiness plans, and clear team responsibilities. The leader will coordinate cross-functional readiness, staffing and credentialing timelines, implementation tracking, and launch decisions. They will also develop scalable engagement playbooks, outreach capabilities, and field tools, while overseeing attribution reconciliation and continuous improvement. Candidates should have experience leading healthcare market expansion, implementation, or operational launches, along with a strong understanding of value-based care and payer operations. They should be skilled at translating payer contracts into operational plans and scaling patient or member engagement functions. Experience building playbooks, governance processes, and execution tools, as well as coordinating staffing, credentialing, compliance, technology, and operational readiness, is required. Strong strategic planning, communication, problem-solving, and cross-functional leadership skills are essential, along with a willingness to stay closely involved in execution.