Vice President of Growth Marketing

The Company is seeking a Vice President of Growth Marketing to lead customer acquisition and drive scalable revenue growth for an expanding consumer business. The role owns the growth strategy, performance marketing, paid media investment, and marketing efficiency, while developing forecasts, growth models, and measurable performance indicators. Responsibilities include shaping performance creative, optimizing the e-commerce customer journey and conversion rates, and establishing robust attribution, analytics, and reporting. The VP will also build and lead a high-performing team, manage agency and vendor relationships, and partner with executive and cross-functional teams to identify and execute growth opportunities. Candidates should have at least seven years of growth, performance, or digital marketing experience, including significant leadership experience. A proven record of scaling a direct-to-consumer or e-commerce business and deep expertise in paid acquisition across major digital channels are required. Applicants should have experience managing substantial advertising budgets and accountability for revenue, acquisition costs, return on ad spend, and marketing efficiency. Strong capabilities in e-commerce optimization, performance creative, analytics, attribution, forecasting, and team development are essential, along with an entrepreneurial, hands-on approach.