Vice President, Audience Insights
Hiring Company
About the Role
Greater New York City, NY Area (Hybrid - Headquarter location)
The Company is seeking a Vice President of Audience Insights to lead a multidisciplinary research team and shape research priorities that inform organization-wide decisions. The role oversees audience research supporting product and design roadmaps, marketing strategy and campaign effectiveness, audience engagement, subscription conversion and retention, and newsroom priorities. The Vice President will communicate research findings to leaders and teams, foster a collaborative team culture, and apply emerging research practices, including AI, while preserving methodological integrity. The role also calls for a strong commitment to journalistic independence and the organization’s mission. Candidates should have at least 15 years of experience in primary, market, UX, or consumer insights research, including experience in a content or digital product environment, and at least seven years managing high-performing teams and working across complex stakeholder groups. They must be able to influence decisions through research-based insights. Experience in both digital product design and traditional market research is preferred, as is an advanced degree in a quantitative or social science field.
Functions:
- Data Management/Analytics
- Marketing
Compensation
USD $275,000-$300,000 (salary) per year
About the Company
Globally recognized news & digital media company
Industry
Newspapers
Type
Public Company
Age
employees
1001-5000