Senior Vice President, Performance Marketing, Cards & Lending Offers Cross-Sell

The Company is seeking a Senior Vice President of Performance Marketing to lead digital cross-sell strategy for existing customers across cards, lending, travel, and spending offers. The role will define the performance marketing roadmap, own digital sales and funnel-conversion KPIs across online and mobile channels, and guide offer placement, merchandising, personalization, and test-and-learn initiatives. The successful candidate will partner with product, marketing, analytics, and digital teams to improve customer experiences, engagement, and sales growth. Responsibilities also include using research and data-driven insights to shape marketing plans, supporting product launches, and ensuring decisions meet compliance and risk-management standards. Candidates should have at least 10 years of experience in financial services or fintech, leading performance marketing or digital sales and delivering measurable results through high-performing teams. Deep knowledge of digital sales funnels, mobile merchandising, and end-to-end customer journeys is required, along with experience developing real-time next-best-action strategies and familiarity with relevant customer decisioning and analytics tools. Strong analytical judgment, a customer-centric mindset, and excellent communication, storytelling, and leadership skills are essential. A bachelor’s degree in business, finance, or a related field is required; a master’s degree is preferred.