Senior Vice President, Head of Audience Greater Plano, TX Area

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

Constellation is Publicis Groupe's dedicated team for Samsung, bringing together data, consumer insight, strategy, media, CRM, technology, activation, and measurement in service of a single client. The Senior Vice President, Head of Audience sits within Constellation and is accountable for Audience across the Samsung business: deciding which audiences matter, why, and how they are built, activated, and improved by Constellation's teams.

This is a senior strategic leadership role, not a coordination role: turning Samsung business priorities and consumer understanding into audience choices that improve marketing effectiveness and create measurable business value.

The SVP will consolidate today's separate audience teams, spread across different capabilities, into one Audience team of approximately 10–20 people, built around the Samsung Audience Hub (SAH). They will work in close partnership with the Audience Program Lead: the SVP owns the strategy and the standards; the Program Lead owns the transformation plan and roadmap.

Responsibilities

• Audience vision and strategy: Set the Audience vision, objectives, and strategic framework for Samsung, grounded in business priorities, consumer behavior, and category dynamics. Make the hard calls on which audiences matter most, and why.• Audience architecture: Own audience segmentation, prioritization, taxonomy, and use cases, so there is one consistent line from strategic audience definition to addressable execution, including the GTM Core, GTM Mass, and GTM Activation planning audiences and the annual Business Growth Segments.• Integrated activation: Carry audience strategy through media, addressable, CRM, commerce, social, web, app, and other owned channels, with a clear role for each.• Data, identity, and technology: Own the Samsung Audience Hub (SAH) as the center of the Audience system: its capability roadmap, governance, and shift toward self-service, reducing dependence on individual experts and external partners. Partner with Strategy, Media, Data & Analytics, and Technology on data, identity, clean rooms, and platform partners, and set the audience requirements they build against.• Measurement and learning: Own audience-level measurement (audience performance, segment value, and test-and-learn), working with Data & Analytics, who own the wider marketing measurement framework, to ensure results feed back into audience strategy and activation.• Operating model: Define decision rights, roles, workflows, and handoffs across Strategy, Media, Data & Analytics, CRM, Creative, Technology, and Activation; remove duplication and keep governance light.• Client leadership: Be a trusted senior advisor to Samsung stakeholders: bring clarity to complex audience, data, and activation choices, take clear positions, and build commitment behind an integrated approach.• Capability leadership: Set the standard for strategic excellence, develop senior and emerging talent, close capability gaps, and shape the future Audience organization.• Innovation and partnerships: Evaluate data, media, identity, research, and technology partners, and back innovation only where it shows clear client value, not novelty.

Qualifications

Experience and capabilities• 15+ years in audience, media, data-driven marketing, or customer strategy, including substantial senior leadership in an agency, consultancy, platform, or complex client organization.• A track record of building audience strategies that connect consumer and business insight to media planning, addressable activation, CRM, and personalization, and that delivered measurable outcomes.• Deep, current understanding of audience and data ecosystems, including first-party data, identity, data collaboration and clean rooms, media platforms, activation partners, and privacy-aware marketing practices.• Strength across the three core skills of the future Audience team, Data Fluency, Platform Enablement, and Audience Intelligence, and the ability to build them across a consolidated team.• Proven ability to lead cross-functional teams and align senior stakeholders across Strategy, Media, Data & Analytics, CRM, Creative, Technology, and Delivery, including teams that do not report into the role.• Experience designing practical operating models, standards, and governance that make decisions faster and better without adding bureaucracy.• Executive presence, and the ability to explain complex audience, data, and technology topics in plain commercial terms to senior client stakeholders.• Strong commercial judgment, with the ability to prioritize investment and tie Audience decisions directly to marketing effectiveness and business growth.

What success looks like at 12 months• Samsung sees Audience as a strategic advantage, and its senior marketers come to the SVP first on audience decisions.• Audience choices visibly shape where Samsung invests and how it goes to market, not just how campaigns are targeted.• Audience is delivering business results that Samsung can point to and attribute to the work.• There is one Audience team, built around SAH, with a clear point of view and the credibility to hold it with the client and across Constellation.• Audience has become one of the main reasons Samsung values Constellation.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $256,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.