Vice President for Strategic Communications & Marketing
Hiring Company
About the Role
Greater Rogers, AR Area (On-site)
The Company is seeking a founding Vice President for Strategic Communications and Marketing to establish its brand, build its reputation, and create an integrated communications and marketing function. As a member of the executive leadership team and a trusted advisor to the president, this leader will shape the institution’s narrative and guide its public profile among prospective students, families, funders, peers, and community stakeholders. Responsibilities include developing audience-focused campaigns, executive and board communications, media relations, digital content, and the institution’s online presence. The role will also align marketing with enrollment priorities, oversee external creative partners, manage sensitive communications and reputational risks, and apply AI responsibly to improve content, audience insights, and campaign performance. The ideal candidate will bring senior-level experience in strategic communications, marketing, brand development, and organizational leadership, along with the judgment to balance long-term strategy with hands-on execution. They should be skilled at translating complex ideas into clear, compelling narratives and building trust with diverse audiences. Experience leading teams and external partners, developing integrated campaigns, and advising executive leaders is important. Candidates should also demonstrate sound judgment in emerging or high-change environments and the ability to use AI tools responsibly while preserving an authentic institutional voice.
Functions:
- Marketing
About the Company
We exist to dramatically shorten the distance between learning and impact.
Industry
Higher Education
Type
Privately Held
employees
201-500