Associate Vice President, Digital Performance Marketing

The Company is seeking an Associate Vice President, Digital Performance Marketing to lead the strategy, execution, optimization, and measurement of its digital marketing practice. The role will set channel strategies and investment standards, strengthen organic search and content discovery, and develop approaches for visibility across AI-assisted search and discovery platforms. The successful candidate will guide technical search improvements, oversee agency and vendor relationships, and translate business priorities into measurable programs and budgets. They will advise senior leaders on performance, emerging digital trends, governance, and risk while building a high-performing, collaborative team. Candidates should have 12 or more years of progressive experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology, or related transformation work. They need broad knowledge of paid, owned, and earned channels, with deep technical expertise in modern SEO and GEO, semantic search, structured data, content indexing, taxonomy, and domain authority. The role also requires experience leading enterprise-scale transformation in regulated environments, strong executive advisory and influencing skills, and a record of developing senior leaders and specialized teams. A post-secondary degree in marketing, business, analytics, technology, or a related discipline—or equivalent experience—is required.