Head of Retention Marketing

The Company is seeking a Head of Retention Marketing to improve player retention across two gaming brands. The role involves developing retention strategies for new, active, lapsed, and high-value players; analyzing player behavior and lifetime value; and designing and testing promotions, rewards, missions, and VIP programs. The successful candidate will partner with Product and Engineering to improve the player experience, define requirements, and measure outcomes. They will also guide a CRM specialist, evaluate campaign performance, and coordinate with acquisition marketing on the transition after a first deposit. Applicants should have at least six years of experience in retention, CRM, or lifecycle marketing, including experience in both sportsbook and casino environments. They should demonstrate success improving retention or player lifetime value and understand player behavior and the economics of bonuses and rewards. The role requires the ability to write or validate SQL, work with player data, develop product requirements, and collaborate directly with Product and Engineering teams. Familiarity with responsible gambling and promotional compliance in regulated or sweepstakes markets is also required; experience with CRM platforms and loyalty programs is an advantage.