Director of E Commerce Marketing (CMO)

The Company is seeking a Director of E-commerce Marketing (CMO) to lead the strategic planning and execution of digital marketing initiatives with a focus on increasing student acquisition and retention. The successful candidate will be responsible for designing and implementing a comprehensive growth strategy, setting ambitious goals, and leading the digital marketing team in SEM, SEO, and social media strategies. This role also involves overseeing commercial activities, optimizing the customer journey, and ensuring an exceptional user experience through innovative technologies and AI-based solutions. The Director will be expected to lead a multidisciplinary team, foster innovation, and ensure effective collaboration between marketing, sales, developers, and IT departments. Candidates for the Director of E-commerce Marketing (CMO) position at the company should have a Bachelor's degree in a relevant field, with postgraduate studies in digital marketing, business intelligence, or IT being highly desirable. A minimum of 10 years' of professional experience in digital marketing, commercial management, or growth, particularly in the services or tourism sector, is required. The ideal candidate will have a proven track record in managing international brands, leading multicultural teams, and driving digital transformation projects. Technical skills in data analysis, proficiency in tools such as Google Analytics and Salesforce, and a strong understanding of growth methodologies and conversion rate optimization are essential. The role demands a strategic leader with excellent analytical, proactive, and innovative skills, who is results-oriented and adept at managing in multicultural and dynamic environments.