Chief Marketing Officer (CMO)

The Company is seeking a Chief Marketing Officer (CMO) to spearhead the global expansion of its franchise system. The successful candidate will be tasked with architecting a comprehensive marketing strategy that drives system-wide sales and reduces the cost-per-acquisition for new franchise partners. This pivotal role involves bridging the gap between high-level strategic planning and the hands-on execution of local store marketing, with a focus on both B2B and B2C initiatives. The CMO will be responsible for franchise development marketing, including pipeline generation and brand authority, as well as consumer brand and performance, national brand architecture, and digital ecosystem management. Additionally, the role includes the development of franchisee support materials and the establishment of a standardized marketing playbook for new franchisees. Applicants for the CMO position at the company should be dual-brain marketers, capable of both analytical reporting and leading creative, brand-defining campaigns. A minimum of 7-10 years' of senior marketing leadership experience, particularly within a high-growth franchise system or a private equity-backed startup, is required. The ideal candidate will be tech-forward, with an expert-level understanding of marketing technologies, and possess exceptional communication skills to influence both independent franchisees and the Board of Directors. Responsibilities also include ad fund management, compliance, and the implementation of brand-compliance software to ensure global standards across local social media accounts. The role demands a strategic thinker who can also ensure the operational viability and social commerce potential of new products and services in collaboration with the R&D team.