Vice President of Marketing

The Company is seeking a Vice President of Marketing to shape and execute a data-driven strategy that supports growth, customer engagement, and revenue impact. Responsibilities include developing go-to-market and demand-generation strategies, managing customer lifecycle marketing, and overseeing brand and product marketing. The role will guide sales enablement, digital presence, events, and customer insight programs, while partnering across functions to improve pipeline performance and customer experience. The successful candidate will also build and mentor a multidisciplinary team, manage marketing investments, and modernize marketing technology. Candidates should have a bachelor’s degree in marketing, business, communications, or a related field, along with 10–15 or more years of progressive marketing experience and at least five years in senior leadership. A track record of driving demand generation, revenue growth, and enterprise sales support is required. Strong knowledge of CRM and marketing automation platforms, analytical decision-making, and experience leading cross-functional initiatives and high-performing teams are essential. Experience in customer lifecycle marketing, loyalty programs, and customer-centric strategy is also expected.