Interim Head of Marketing Analytics

The Company is seeking a Head of Marketing Analytics to lead a high-impact contract opportunity. The successful candidate will be responsible for defining and leading the marketing analytics workstream, with a focus on shaping the measurement of media effectiveness and translating complex data into commercially relevant insights. This role is pivotal in influencing senior decision-making and requires a central figure in the design, implementation, and refinement of marketing mix modeling approaches to quantify the impact of media and key growth drivers. The Head of Marketing Analytics will also be expected to partner with various teams to optimize channel mix and budget allocation, as well as deliver dashboards and frameworks that support long-term investment decision-making. Applicants for the Head of Marketing Analytics position at the company should have a strong background in leading marketing analytics or marketing science initiatives, particularly in complex environments. Deep expertise in marketing mix modeling and media effectiveness measurement is essential, as is advanced SQL skills for dataset management. The role demands a professional with experience in digital, marketplace, or multi-channel businesses, who is confident in communicating insights to senior stakeholders and has a hands-on, collaborative approach with strong communication skills. The ability to work with media data across brand and performance channels and a focus on insight-led decision-making are also key requirements for this strategic and immediate-impact role.