Head of Growth

The Company is in search of a Head of Growth to spearhead the re-building of its performance marketing engine. This pivotal role is focused on owning the end-to-end paid acquisition process, including strategy, budget, channels, creative testing, and measurement. The ideal candidate will be a builder at heart, with a resourceful and hands-on approach, particularly suited to an early-stage company environment. Responsibilities for the Head of Growth include running a high-output creative and channel testing program, building and leading a team, and partnering with various departments on growth strategy. The role demands a professional who can operate with constrained budgets, is AI-native in their approach, and has a proven track record of driving efficient growth in a direct-to-consumer setting. Applicants for the Head of Growth position at the company should have a minimum of 5 years' experience in scaling paid acquisition budgets and channel strategy, with a strong emphasis on paid social and creative testing. The role requires a candidate with a hands-on, analytical approach to performance marketing, and a deep understanding of metrics such as CAC, LTV, and ROAS. While not mandatory, experience in a restricted advertising category and a background in digital products or mobile growth are considered advantageous. The company values a candidate's ability to build smart, efficient growth in a creative category, and is less focused on industry-specific experience. The successful candidate will be a key player in the company's mission to provide accessible, affordable, and transparent products, and will be instrumental in supporting the social impact initiatives that are integral to the business.