Senior Vice President, Customer Acquisition

The Company is seeking an SVP for Customer Acquisition within its International Wealth and Premier Banking division. The successful candidate will be responsible for leading a team that focuses on sustainable growth in new-to-bank Premier acquisition and Emerging Affluent upgrade. This role requires a strong emphasis on high-quality onboarding, strong conversion, and full compliance with KYC/AML, suitability, and conduct standards. The SVP will be expected to drive performance through pipeline management, data-led insights, and close collaboration with various teams to enhance acquisition productivity and customer experience. Key responsibilities for the SVP include owning and executing acquisition plans, translating goals into measurable targets, and managing the acquisition pipeline to ensure a high conversion rate. The role also involves team leadership, performance management, and fostering a customer-centric culture. The ideal candidate will have a university degree or equivalent experience, a proven track record in retail banking distribution, and prior experience in people management. Strong communication skills in Chinese are essential, as is a deep understanding of retail banking onboarding, KYC/AML requirements, and sales conduct/suitability. The SVP will be expected to ensure full compliance with governance, risk, and control standards, and to provide regular management information and reporting on acquisition activities.