Chief Marketing Officer (CMO)

The Company is seeking a Chief Marketing Officer (CMO) to spearhead a transformative phase in the brand's evolution. This pivotal role is not about maintaining the status quo but about driving the brand to new heights. The successful candidate will be responsible for leading the regional marketing domain, with a focus on brand activation, storytelling, and product marketing excellence. This includes building brand love at scale, leading culturally relevant initiatives, and connecting product truth with customer value. The CMO will also be at the forefront of experimentation and innovation, testing bold ideas, and scaling what works to identify new growth opportunities. The ideal candidate will have a customer-first mindset, D2C leadership experience, and a proven track record in product-led growth. A deep understanding of the DACH market, including consumer behavior and established agency networks, is essential. The role requires a team builder with a data-driven approach, strong analytical skills, and a passion for creativity and challenging the status quo. The CMO will be expected to shape strategy at the highest level, drive alignment, and ensure that marketing is central to the company's decision-making process. Fluency in German is a strong plus, and the candidate should have 8-10 years of senior-level experience in data-driven marketing, growth, or brand leadership roles.