Head of Marketing

The Company is seeking a Head of Marketing to spearhead the development and execution of its marketing strategy, with a focus on enhancing brand positioning, driving consumer engagement, and supporting sustainable business and sales growth. The successful candidate will be responsible for leading brand management, portfolio development, and the design of consumer, digital, and promotional marketing campaigns. This role requires a strategic thinker with a strong commercial orientation, capable of monitoring market trends, consumer behavior, and competitor activity to design effective strategies for increasing brand awareness and market share. The Head of Marketing will also be tasked with coordinating new product launches, managing the marketing budget, and leading a team to ensure the achievement of marketing KPIs. Applicants for the Head of Marketing position at the company should have a minimum of 7-10 years' of relevant marketing experience, with a mandatory background in FMCG. A minimum of 3 years' in a senior marketing or management role is also required, along with a proven track record in brand management and consumer marketing. The ideal candidate will have a strong understanding of FMCG markets, consumer behavior, and retail channels, and possess excellent communication, negotiation, and leadership skills. A strategic, analytical, and commercial mindset is essential, as is the ability to operate effectively in a fast-paced FMCG environment. The role demands a professional with a creative and innovative approach, who is results-oriented and can work closely with sales and commercial teams to align marketing and business objectives.