Head of Growth Marketing & MarTech

The Company is seeking a Head of Growth Marketing and MarTech to take on a pivotal role in driving the performance of end-to-end marketing campaigns, with a strong emphasis on lead generation and maintaining competitive cost per lead. The successful candidate will be responsible for owning and optimizing marketing campaigns across various segments, continuously monitoring performance in the face of market competition, and conducting in-depth performance analysis to provide actionable insights. This role also involves close collaboration with branch teams to drive campaign effectiveness, understand lead quality issues, and identify local optimization opportunities. Additionally, the Head of Growth Marketing and MarTech will lead the execution of marketing automation initiatives, manage and optimize various digital channels, and oversee MarTech solutions to ensure they are scalable and aligned with business objectives. Applicants for the Head of Growth Marketing and MarTech position at the company should have a minimum of 12 years' experience in a similar role, with a proven track record in growth marketing, lead generation, and marketing technology. The role requires a candidate with advanced expertise in performance marketing, particularly in maintaining competitive cost per lead, and a deep understanding of MarTech and automation tools. Experience in managing high-impact projects and alliances, as well as a strong background in data analysis and digitalization, is essential. The ideal candidate will be adept at collaborating with internal stakeholders and vendors to ensure that marketing technology solutions are reliable and meet business needs. A strategic mindset, the ability to work in a fast-paced environment, and a focus on driving results are key attributes for this position.