Associate Vice President, Performance Marketing Tools & Platform, Consumer Banking Greater Singapore Area

The Company is in search of a marketing technology professional to take on the role of Associate Vice President for Performance Marketing Tools and Platform. The successful candidate will be responsible for the day-to-day operation, governance, and adoption of the marketing platform ecosystem, ensuring its reliability and effectiveness in enabling campaign-level audience activation, execution, measurement, and reporting across various channels. This role requires a strong background in digital marketing, with a focus on digital measurement, tagging, attribution, and campaign reporting, as well as hands-on experience with marketing, analytics, or measurement platforms in both web and mobile environments. Key responsibilities for this position include driving platform adoption through stakeholder engagement, user training, and ongoing support, as well as defining and communicating business requirements to the technology and delivery teams. The role also involves monitoring platform performance, identifying opportunities for improvement, and managing vendor relationships to ensure service levels are met. The ideal candidate will have at least 5 years' of experience in marketing technology, digital analytics, marketing operations, campaign operations, or performance marketing, and possess strong stakeholder management, problem-solving, and project management skills. Clear communication and the ability to translate business needs into practical platform requirements are essential, as is a focus on governance, controls, and compliance with data, privacy, and security requirements.

Hiring Company

DBS Bank