Vice President, Digital Platform Experience

The Company is in search of a VP, Digital Platform Experience to spearhead the development of a global, participation-driven digital ecosystem. This role is pivotal in transforming the brand's digital presence, with a focus on creating a scalable platform that connects physical products to digital experiences, fostering consumer engagement, and building a vibrant online community. The successful candidate will be responsible for defining the digital platform vision, product and experience strategy, and will have end-to-end ownership of the platform roadmap. They must be adept at integrating brand, product, content, technology, and consumer experience, and be capable of leading cross-functional initiatives to ensure the platform's continuous evolution and growth. The ideal candidate for the VP, Digital Platform Experience role at the company will have a background in digital product leadership, with a proven track record of creating and scaling consumer-facing digital products and platforms. Experience in building participation, community, and creator ecosystems is essential, as is a strong understanding of UX, interaction design, and service planning. The role requires a data-informed approach to growth, with the ability to establish and optimize first-party consumer relationships. The candidate should be a strategic builder, consumer-obsessed, and culturally attuned, with the agility to operate in both scaled digital environments and entrepreneurial settings. Global experience and the ability to work effectively across diverse teams, particularly with a focus on U.S. and Korean markets, are highly valued.