CRO Lead Greater Bengaluru, India Area

The Company is in search of a CRO Lead with a strong background in conversion rate optimization, particularly for B2B or software websites. The successful candidate will be responsible for owning and leading the CRO program across the company's portfolio websites, with a focus on increasing the conversion of traffic into enquiries and pipeline. This senior role requires a practitioner with a proven track record in leading CRO initiatives, setting strategic direction, and delivering measurable results. Key responsibilities include building and managing the CRO program, planning and executing A/B tests, designing website personalization, and collaborating with cross-functional teams to implement improvements. The CRO Lead will also be expected to maintain a clear testing roadmap, analyze data, and report on performance to marketing leadership. Applicants for the CRO Lead position at the company should have several years of experience in a similar role, with a strong emphasis on running a high volume of experiments and utilizing various CRO tools. The role demands a deep understanding of A/B testing, statistical significance, user research, and website personalization. The ideal candidate will possess the ability to set CRO direction, prioritize testing, and effectively communicate results and recommendations to senior stakeholders. A background in digital marketing, particularly in the B2B sector, is essential, and the ability to influence colleagues and drive a culture of optimization is a key requirement. The company is committed to diversity, equity, and inclusion, and the CRO Lead will be expected to embody these values in their work and interactions.

Hiring Company

Aptean