The Company is seeking a Chief Marketing Officer (CMO) to play a pivotal role in its next growth phase, with a strong focus on marketing as a key driver. The successful candidate will be responsible for leading a team through a transformative process, with a mandate to implement a data-driven marketing operating model that ensures full funnel transparency. This includes the development of a demand-generation system and a tech-enabled nurture cycle, closely aligned with sales to contribute to the new customer pipeline. The CMO will also be tasked with refining the ideal customer profile, segmentation, and messaging, and will be expected to have a hands-on approach to building and optimizing the marketing function in a growth environment. Applicants for the CMO position at the company should have a proven track record in B2B SaaS, software, or related tech-enabled B2B sectors, with a strong emphasis on demand generation, funnel, and pipeline management. The role requires a leader with a builder mentality, resilience, and the ability to work at a fast pace, driving the organization from analysis to action. The ideal candidate will be a team player with excellent communication skills, capable of engaging with sales and SDR teams at a lateral level. Proficiency in German and English is essential, and experience in a PE-backed environment, as well as a background in finance or ERP, is a bonus. The CMO will be measured on pipeline, conversion, and new ARR, rather than reach, and will be expected to work in a hybrid model, with regular presence at the company's main office.

Hiring Company

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