Associate Vice President, Head of Consumer Insights & Intelligence Remote (anywhere in United States) + 1 more

The Company is seeking an AVP, Head of Consumer Insights & Intelligence to lead a transformative initiative in understanding and anticipating the needs of consumers. The successful candidate will be responsible for defining and executing the enterprise consumer insights and intelligence strategy, with a focus on proactive identification of emerging consumer needs, behaviors, and market opportunities. This role requires a leader who can embed the voice of the consumer in all decision-making processes and who has a deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations. The AVP will also be tasked with building and leading a high-performing insights organization, establishing a robust consumer and experience intelligence capability, and leading the research partner ecosystem. Applicants for this role at The Company should have a Bachelor's degree in a relevant field, with a preference for a Master's or advanced degree, and at least 10 years of experience in consumer insights, market research, or related disciplines. The ideal candidate will have a strong background in both qualitative and quantitative research methodologies, as well as experience in brand health and consumer perception measurement. Key skills include the ability to synthesize data into clear insights, exceptional communication and storytelling abilities, and a strong strategic and commercial orientation. Experience in healthcare or a similar high-consideration consumer industry is a plus, and familiarity with modern research and consumer intelligence platforms, as well as AI applications in research, is also desirable.

Hiring Company

Advocate Health