Associate Vice President, Head of Marketing Analytics & Decision Science Remote (anywhere in United States) + 1 more

The Company is seeking an Associate Vice President, Head of Marketing Analytics and Decision Science to lead a transformational shift in how marketing decisions are made, measured, and optimized. The successful candidate will be responsible for defining and executing the enterprise marketing analytics and decision science strategy, with a focus on advancing the organization from descriptive reporting to diagnostic, predictive, and prescriptive decision support. This role requires a leader who can serve as a strategic thought partner, build an integrated measurement framework, and establish a rigorous test-and-learn strategy. The Head of Marketing Analytics and Decision Science will also be tasked with modernizing business intelligence, leading a high-performing team, and creating a culture of curiosity and executive-ready storytelling. Applicants for this role at the company should have a Bachelor's degree in a relevant field, with a preference for an advanced degree, and at least 10 years of experience in marketing analytics, decision science, or a related function. The ideal candidate will have a deep expertise in marketing mix modeling, attribution, incrementality, and experimentation, as well as a strong knowledge of statistical modeling, forecasting, and data science methodologies. Experience with modern marketing data architecture, cloud data platforms, and business intelligence tools is essential, with a strong preference for Power BI. The role also requires exceptional skills in translating complex analysis into clear executive-level implications and a proven track record of building and leading high-performing analytics teams. While not mandatory, experience in healthcare and relevant certifications in analytics, data science, or digital marketing are considered beneficial.

Hiring Company

Advocate Health