Vice President, Strategy, Performance Marketing Greater Chicago, IL Area

The Company is seeking a VP, Strategy to spearhead strategic initiatives in performance marketing, brand building, and customer experience. The successful candidate will be responsible for developing and presenting strategic recommendations that are data-driven and aligned with client business objectives. This role demands a high level of strategic thinking across various channels, the ability to engage in robust discussions, and a talent for building strong, collaborative relationships. The VP, Strategy will also be expected to operate at a senior level, managing complex client relationships, and ensuring the integration of strategy across all disciplines. Applicants for the VP, Strategy position at the company should have a proven track record in a senior strategic role within a digital advertising, marketing agency, or customer experience consultancy. The role requires a deep understanding of performance media platforms, DSPs, and data-driven marketing strategy, as well as the ability to balance short-term performance needs with long-term brand equity. The ideal candidate will be adept at articulating and defending strategic recommendations, and guiding clients toward optimal solutions. Experience with life sciences, AdTech, agriculture, or other heavily regulated categories, as well as a background with large multinational brands, is a plus. The role demands a problem-solving mindset, intellectual rigor, and the ability to operate effectively across different client types and business models.

Hiring Company

Adelphi Group