Interim Head of B2B Marketing

The Company is seeking an Interim Head of B2B Marketing to lead the development and execution of a modern, commercially driven go-to-market strategy. The successful candidate will be responsible for shaping the B2B marketing proposition, creating compelling value messaging, and leading the integration of marketing efforts across sales, product, and customer success. This role demands a strategic thinker with a hands-on approach, capable of influencing commercial direction, and introducing new marketing capabilities to drive customer acquisition and retention. Key responsibilities include establishing a marketing calendar, leading digital marketing activities, creating sales enablement materials, and developing AI-enabled marketing capabilities. The ideal candidate will have a strong background in B2B SaaS, technology, or related financial services, and a proven track record in go-to-market strategy and commercial marketing. Applicants for the Interim Head of B2B Marketing position at the company should have significant experience in senior B2B marketing roles, with a focus on go-to-market and commercial marketing. A background in B2B SaaS, technology, or related financial services is essential, and experience in mortgage services or intermediary networks is advantageous. The role requires a leader with a practical, delivery-focused approach, the ability to influence senior stakeholders, and a proven track record in customer acquisition and retention initiatives. The ideal candidate will be adept at account-based marketing, marketing automation, and emerging AI-enabled marketing technologies, and will have experience in fast-paced, evolving business environments. This is a unique opportunity for a commercially minded B2B marketing leader to make a significant impact and drive the company's commercial growth.