Senior Vice President, Marketing & Growth
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Senior Vice President, Marketing & Growth
About the Role
Greater Des Moines, IA Area
The Company is in search of a Senior Vice President of Marketing and Growth to join its executive leadership team. This strategic role goes beyond traditional marketing, focusing on the integration of marketing, membership, communications, brand, data, and growth to drive engagement, retention, and revenue. The successful candidate will be responsible for developing and leading the organization's overall marketing and growth strategy, creating go-to-market strategies, and identifying new opportunities based on member needs and market demand. Experience in association or membership organizations is highly desirable, and the role requires a leader with a strong background in marketing, growth, and communications, particularly in translating customer or member insights into actionable strategies. The ideal candidate will have over 10 years' experience in marketing, growth, communications, or a related discipline, with a proven track record of at least 4-5 years in senior leadership. Key responsibilities include leading member engagement and retention strategies, using data and analytics to identify trends, and advancing digital and AI-enabled marketing strategies. The role also involves overseeing brand, media, and reputation strategy, as well as supporting advocacy and stakeholder communications. The candidate should be adept at managing budgets, agencies, and vendor relationships, and have a Bachelor's degree in a relevant field. The position demands a leader who is strategic, analytical, commercially minded, and collaborative, with the ability to influence the organization's growth strategy and modernize its marketing approach.
Functions:
- Marketing
Compensation
USD $150,000-$200,000 (salary) per year
About the Company
A highly respected statewide membership organization serving a vital sector of Iowa's economy and communities.
Industry
Non-Profit Organization Management
Type
Non Profit
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