Head of Marketing

The Company is seeking a Head of Marketing to join their team. The successful candidate will be responsible for developing and implementing the company's integrated brand and marketing strategy, with a focus on strengthening its positioning among various target audiences. This includes building compelling brand narratives and campaigns to enhance awareness and visitation. The role also involves leading annual marketing planning, ensuring consistency in brand identity and customer experience, and overseeing all external communications, media relations, and public engagement initiatives. The Head of Marketing will be expected to lead strategic partnerships, drive business development, and support the growth of various marketing initiatives. Candidates for the Head of Marketing position at the company should have a minimum of 20 years' experience in brand management, marketing communications, business development, or related functions. A graduate degree in any discipline is required, with a post-graduate qualification in a relevant field preferred. The ideal candidate will have a strong background in brand-building, marketing communications, and business development, as well as excellent stakeholder management and negotiation skills. Experience in both client-side and agency-side environments is advantageous. The role also demands a commercial mindset, digital marketing awareness, and strong leadership abilities. Knowledge of the Kolkata and Eastern India market is preferred.