Vice President, GBM CMA, Marcomm Credit Card & Personal Financing Greater Kuala Lumpur, Malaysia Area

The Company is seeking a Vice President for Marcomm in the Credit Card and Personal Financing sector. The successful candidate will be tasked with leading the development and execution of strategic and operational marketing campaigns to drive growth in market share and meet commercial targets. This pivotal role involves overseeing the strategic marketing planning process, ensuring alignment with product teams, and managing the marketing budget to optimize resources. The VP will also be responsible for evaluating campaign effectiveness, prioritizing initiatives, and maintaining a strong focus on the market landscape, including digital banking and marketing trends. Applicants must have a Bachelor's degree or professional qualification, with over 5 years' experience in a senior management or leadership role, preferably in FMCG, e-commerce, banking, or telcos. The role requires in-depth knowledge of marketing, branding, and marketing communications, as well as proficiency in analyzing market data and campaign performance. The ideal candidate will be a team player with excellent interpersonal skills, capable of mentoring and inspiring a diverse marketing team. Familiarity with banking regulations and compliance in marketing is essential. The VP will also be expected to manage stakeholder relationships, ensure compliance with regulatory requirements, and lead a culture of innovation and continuous learning within the team.

Hiring Company

CIMB BANK BERHAD