The Company is seeking a Head of Marketing Analytics to spearhead the development and expansion of this critical function. The successful candidate will be tasked with building the marketing analytics capability from the ground up, establishing robust measurement, attribution, and reporting frameworks, and evaluating the performance of various digital and app marketing channels. This role is pivotal in helping the business understand the effectiveness of its marketing efforts and make data-driven decisions to optimize customer acquisition. The Head of Marketing Analytics will also be responsible for leading and developing a team of analysts, and must have a strong background in commercial marketing analytics, with expertise in marketing measurement, attribution, and conversion analysis. Applicants for the Head of Marketing Analytics position at the company should possess a strong commercial background in marketing analytics, with a focus on building processes and frameworks in a scaling environment. Hands-on experience with tools such as GA4, AppsFlyer, Amplitude, Google Ads, and Meta is essential. The role requires a candidate with a proven track record in digital acquisition channels and performance marketing, as well as the ability to partner effectively with marketing and product teams to drive growth. Strong stakeholder management and leadership skills are also a must, as the role involves leading a team and working closely with various business units to ensure the success of the marketing analytics function.