Head of Marketing Analytics
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Head of Marketing Analytics
About the Role
Greater London, United Kingdom Area (Hybrid)
The Company is seeking a Head of Marketing Analytics to lead the development of this critical function. The successful candidate will be responsible for combining strategic leadership with hands-on analytics to establish the frameworks, measurement capabilities, and data foundations necessary for the company's growth. This role is pivotal in defining how marketing performance, attribution, and growth measurement are managed, and the Head of Marketing Analytics will have the opportunity to influence the direction of the function and introduce best practices. Key responsibilities include leading and developing a team of marketing analysts, defining the vision and roadmap for marketing analytics, building scalable measurement frameworks, and partnering with senior stakeholders to solve complex marketing and growth challenges. Applicants for the Head of Marketing Analytics position at the company must have a background in consumer tech or app business, with a strong focus on marketing, growth, or customer analytics. The role requires proven experience in leading and developing analytics teams, advanced SQL skills, and the ability to work closely with data architecture and engineering teams. Experience with digital marketing measurement, particularly GA4, and mobile app analytics, including attribution and customer lifecycle analysis, is essential. The ideal candidate will also have a strong understanding of marketing performance across various channels and experience with product analytics platforms. The ability to operate at both strategic and hands-on levels, improve analytics maturity, and possess strong stakeholder management skills are also key requirements for this role.
Functions:
- Marketing
- Data Management/Analytics
About the Company
Fast-growing digital-first consumer business investing heavily in data-driven marketing and customer strategy.
Industry
Internet
Type
Privately Held
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