Vice President of Social Strategy Greater New York City, NY Area + 3 more

The Company is seeking a Vice President of Social Strategy to lead social programs for a major healthcare and wellness portfolio. The role will shape strategies that connect consumer storytelling, corporate reputation, and business objectives, translating audience insights and cultural trends into campaign recommendations. Responsibilities include advising senior clients, guiding content and platform planning, and collaborating with creative, media, analytics, and communications teams. The Vice President will also mentor team members, assess campaign performance, identify opportunities for growth, and bring fresh perspectives on platforms, creators, and emerging digital behaviors. Candidates should have at least eight years of relevant experience in social strategy, digital marketing, communications, or a related field, with a record of delivering measurable results. Strong knowledge of social platforms, content development, audience insights, and emerging trends is required. The role calls for clear strategic communication, senior-client advisory skills, and experience collaborating across disciplines and developing teams. Experience spanning consumer marketing and corporate communications or reputation management is preferred; agency experience and familiarity with social analytics are advantageous. Healthcare or pharmaceutical experience is not required.

Hiring Company

Edelman