Head of Marketing Performance

The Company is seeking a Head of Marketing Performance to establish and lead a performance marketing function. The role will oversee media investment, develop a consistent framework for measuring and optimizing campaigns, and translate business objectives into channel, audience, and budget strategies. Responsibilities include managing the media agency relationship, improving campaign structure and testing practices, and coaching a small team. The successful candidate will also collaborate with product and conversion teams to identify opportunities to improve digital performance and explore emerging channels and automation. Candidates should bring substantial experience in performance marketing, media investment, or marketing effectiveness, with a record of improving outcomes across a varied portfolio. Strong analytical skills are essential, including hands-on experience with spreadsheets, attribution, platform reporting, and web analytics. The role also requires sound financial judgment in budgeting, forecasting, and scenario planning, along with confidence managing agencies and influencing senior stakeholders. Experience leading a small team is required; exposure to e-commerce, complex consumer portfolios, regulated environments, behavior change, customer lifecycle marketing, or advanced measurement is an advantage.