Vice President of Growth Marketing Greater Miami, FL Area

The Company is seeking a Vice President of Growth Marketing to lead its performance marketing organization and drive customer acquisition, conversion, retention, bookings, revenue, and profitability. The role oversees paid media, direct marketing, CRM, loyalty and promotions, trade marketing, and market-specific growth initiatives. Responsibilities include setting growth strategies and performance metrics, optimizing media investment and customer journeys, managing agency relationships, and developing a high-performing team. The VP will partner across brand, sales, revenue management, analytics, and e-commerce to align marketing efforts and deliver measurable results. Candidates should have 15 or more years of leadership experience in growth, performance, digital, or integrated marketing, with a record of driving acquisition, retention, and revenue growth. Strong expertise in paid media, CRM, analytics, loyalty, and demand generation is required, along with experience managing substantial budgets and delivering measurable business outcomes. Excellent leadership, communication, and cross-functional collaboration skills are essential; travel, hospitality, or consumer marketing experience is preferred. A bachelor’s degree is required, and an MBA is preferred.

Hiring Company

MSC Cruises