Vice President, Marketing

The Company is seeking a Vice President of Marketing to lead its marketing function and serve as a member of the executive leadership team. The role involves defining and executing strategies that support revenue growth, brand development, and business expansion. The successful candidate will lead marketing planning and performance, oversee budgets and external agency relationships, and develop customer acquisition, retention, and loyalty initiatives. They will also use performance data to optimize campaigns and align stakeholders around marketing priorities. Candidates should have at least 10 years of experience in marketing strategy, brand management, positioning, and growth, along with a record of leading and developing marketing teams. Required expertise includes complex campaign planning, performance measurement, customer lifecycle marketing, and digital channels such as search, social media, content, email, automation, and e-commerce. Strong analytics skills and experience with CRM, marketing automation, and analytics platforms are expected. Excellent written and verbal communication skills in both French and English are required; retail or a related industry is an asset.