Head of Brand Performance

The Company is seeking a Head of Brand Performance to shape brand strategy and positioning across a portfolio of everyday consumer products. The role will lead campaigns that build awareness and drive sales, strengthen brand marketing across online marketplaces and physical retail, and create a consistent brand story as products expand into stores. Responsibilities include overseeing creative across photo, video, social, and influencer channels; managing budgets and performance metrics; and leading a lean team and agency partners. The successful candidate will connect brand activity to sales, repeat purchases, and category performance. Candidates should have brand leadership experience at a company with fewer than 200 employees and a track record of helping smaller consumer brands stand out in competitive categories. Hands-on experience marketing brands through Amazon and Walmart is required, along with the ability to demonstrate how brand initiatives contribute to sales. Experience across a portfolio of consumer products is preferred; experience expanding marketplace brands into physical retail or working in a founder-led or investor-backed business is an advantage.