Interim Head of Demand Generation Greater New York City, NY Area

The Company is seeking an experienced Head of Demand Generation to lead its user acquisition function. This hands-on, high-ownership role is pivotal in driving incremental growth and requires a sharp experimentation mindset. The successful candidate will be responsible for managing a substantial monthly paid UA budget across various channels, including Google Ads, Meta, YouTube, and LinkedIn. Key responsibilities include hiring, training, and managing a team of media experts, defining audiences, and building dedicated campaigns. The role also involves owning and optimizing email marketing, leading CRO, A/B testing, and landing page optimization, as well as owning the SEO and webinar strategies. The Head of Demand Generation will work closely with cross-functional teams to create top-notch campaigns, align with pipeline goals, and implement measurement and attribution tools to assess the effectiveness of different channels. Applicants for the Head of Demand Generation position at the company should have a minimum of 7 years' experience in performance/growth marketing, with a proven track record of managing large-scale paid UA budgets. A strong background in hiring, managing, and developing a team of PPC/media buying professionals is essential. The role requires deep hands-on expertise in campaign strategy, audience targeting, and creative testing, as well as strong analytical skills to tie spend directly to ROI and pipeline/revenue impact. The ideal candidate will have a data-driven, hands-on approach, and be adept at both setting strategy and day-to-day execution. Experience in partnering with cross-functional teams and a resourceful, proactive mentality are also key attributes for this role.

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