Vice President, Digital Investment Greater New York City, NY Area

The Company is seeking a Vice President, Digital Investment to join their dynamic team. The successful candidate will be a key player in the day-to-day execution of client accounts, with a focus on digital strategic plan development and implementation. This role requires a highly motivated individual with a deep understanding of consumer habits and touchpoints across various digital and print platforms. The VP will be responsible for all aspects of campaign management, including vendor liaison, reporting, and training/support for assistant planners. Intimate knowledge of the technology marketplace, as well as experience in both B2C and B2B digital campaign planning, is essential. The role also involves crafting relevant POVs, managing vendor billing, and social/LinkedIn campaigns, and drawing actionable insights from various data sources. Applicants for the Vice President, Digital Investment position at the company should hold a B.A. or B.S. in marketing, advertising, or a related field, and have a minimum of 10 years' experience in digital media buying and planning. The role demands a candidate with excellent communication, interpersonal, and analytical skills, who is detail-oriented, resourceful, and thrives in a fast-paced environment. Advanced Excel and PowerPoint skills are required, and experience with research tools such as Nielsen and Comscore is preferred. The company values a diverse and inclusive work environment and is dedicated to fostering belonging and equitable experiences for all talent.

Hiring Company

Publicis Groupe