Vice President, Growth Planning, Media Strategy & Insights Greater New York City, NY Area

The Company is seeking a VP for Growth Planning, Media Strategy, and Insights to join a global team dedicated to marketing transformation. The successful candidate will be responsible for managing the media strategy and insights process for assigned clients, with a focus on driving innovation and thought leadership in modern marketing solutions. This role requires a leader who can contribute to brand strategy, build strong client relationships, and lead an internal strategy team. The VP will be expected to maintain a deep understanding of the media industry, facilitate research to derive valuable business insights, and ensure the delivery of strategic media recommendations that align with brand objectives. Additionally, the role involves working with analytics and research teams, leading business case development, and facilitating workshops to drive desired outcomes. Applicants for the VP position should have a Bachelor's degree, with a preference for a concentration in marketing, advertising, communications, business, sociology, or consumer insights, and at least 10 years' of experience in media planning/strategy. A proven track record in pitch experience, as well as experience across various media types, is essential. The role demands excellent communication, presentation, and leadership skills, with the ability to translate data into viable business solutions and enhance strategies to meet client deliverables. The ideal candidate will have a strong background in strategic planning, be adept at anticipating and adapting to changing client needs, and have a deep technical understanding of the media landscape.

Hiring Company

Publicis Groupe