Head of Digital

The Company is seeking a digital performance and CRM leader to shape acquisition, conversion, customer retention, and analytics for the launch and ongoing growth of an immersive visitor destination. The role will define digital acquisition across paid and partner channels, lead CRM and marketing automation initiatives, and improve conversion across web and ticketing journeys. Responsibilities include optimising online sales and revenue, building data and measurement frameworks, and managing external agencies and technology partners. The successful candidate will also collaborate with international teams, foster a performance-led culture, and lead a small team. Candidates should bring 8–10 years of experience in digital performance marketing, CRM, e-commerce, or a related field, with strong expertise in paid acquisition, conversion optimisation, analytics, and ticketing or e-commerce performance. Experience managing media budgets, agencies, cross-functional projects, and teams is required. Applicants should understand capacity-constrained businesses and revenue optimisation, including demand, advance sales, and time-based inventory. Experience in multi-market environments and professional fluency in English are essential, along with a commercially minded, data-driven approach and the ability to thrive in a fast-paced launch setting.