Executive Director, Hospital Marketing Greater Philadelphia, PA Area

The Company is seeking an Executive Director of Hospital Marketing to lead marketing strategy and execution across multiple hospital-focused product portfolios. The role includes developing brand and franchise growth plans, overseeing launches and lifecycle management, and aligning commercial plans with sales, medical, finance, and other stakeholders. The leader will guide budgeting, forecasting, inventory planning, market access, and performance measurement, while representing regional priorities in broader product development and launch decisions. Responsibilities also include building strong customer and agency relationships, ensuring marketing compliance, and recruiting, developing, and leading a high-performing team. Candidates should have a bachelor’s degree; an MBA is preferred. Applicants need at least 15 years of relevant healthcare sales, marketing, or related experience, including eight years of U.S.-focused product management experience and seven years of people management. Experience launching products or line extensions, contributing to early-stage development, and working with buy-and-bill and inpatient hospital reimbursement is required. Familiarity with high-cost biologic commercialization and reimbursement is important, while experience across multiple therapeutic areas or commercialization settings is preferred.

Hiring Company

CSL